The use of NFTs or non-fungible tokens has lately exploded and is being applied already in many different sectors.
This article analyses how NFTs are already used in business events, trade shows, exhibitions, fairs and conferences.
The NFTs are:
- unique,
- indivisible,
- transferable,
- capable of proving their scarcity.
The primary use case for now of NFTs for in-person events is to use them as tickets replacing traditional tickets.
Many event planners are implementing so-called NFT tickets or NFT passes to provide participants with cutting-edge technology, which allows the ticket holder to keep a digital memory of the event while preventing fraud and reducing costs.
We recommend this read to discover how NFT ticketing works and what are the benefits: https://www.leewayhertz.com/how-nft-ticketing-works/
NFT can also be used as a unique key to access private groups or communities.
Event organizers could use this technology to build strong and engaged communities around their events, such as VIP clubs, buyers clubs, or exhibitors clubs.
This could help organizers keep participants engaged with the event community in a safe and stable digital environment.
Interesting read about the use of NFTs to build a strong community: https://www.forbes.com/sites/forbesbusinesscouncil/2022/04/26/building-a-strong-community-with-nfts/?sh=72a304f6196f
There are many more ways to use NFTs in the exhibition industry, exhibitors can for example provide their booth visitors with limited editions NFTs as the Slovenian Tourism Board did for the first time at the BIT tourism trade show in Milan in 2022 (Read more: https://www.slovenia.info/en/press-centre/news-of-the-tourism-press-agency/19216-i-feel-slovenia-nft-new-digital-card-and-use-of-blockchain-technology-for-promotion-of-tourism).
Any other ideas on how we could use NFTs in our industry?
